Marketing, Communication & CSR Director Edenred România
Lelia Mancaș has over 15 years of experience in marketing and communication in complex, dynamic and challenging fields, such as: life insurance, health & fitness and B2B financial solutions. From 2021, Lelia writes the story of a successful brand, with a direct impact on business growth, from the role of Marketing, Communication & CSR Director at Edenred Romania, the leader of the extra-salary benefits market in Romania.
Her responsibilities include the identification of new opportunities and the development of the company’s marketing strategy, aligned with the growth objectives, as well as the implementation of marketing actions that support local innovation initiatives, digital transformation and promotion of Edenred products. During the 2 years, Lelia coordinated the promotion, positioning and communication strategies for a series of initiatives that were firsts for the local industry: the first partnership with a food delivery platform – Tazz by eMAG, the launch of the first mobile application of flexible benefits for employees – Benefit, the launch of the first eco-friendly cards on the market, the implementation of the “Voice of the stores near you” campaign – to support convenience stores, the first integration of a meal ticket card in the 100% online hypermarket, with delivery to domicile – Freshful by eMAG, and, last but not least, the launch of the first online content hub dedicated to Romanian entrepreneurs – Edenred Biztro Club.